Big data isn’t just about multi-terrabyte data sets hidden inside eventually-concurrent distributed databases in the cloud, or enterprise-scale data warehousing, or even the emerging market in data. It’s also about the hidden data you carry with you all the time, about the slowly growing data sets on your movements, contacts and social interactions.
Until recently most people’s understanding of what can actually be done with the data collected about us by our own cell phones was theoretical; there were few real-world examples. But over the last couple of years this has changed dramatically.
Interview with Mac Slocum at Strata